Today's recommended reading is a relatively short article which appears to be the introduction to a series, but which is worth thinking about in isolation, especially for marketers like us who probably don't have enough time to read really in-depth analyses. Superhero Copywriting Tips: 'Holy Persuasion, Batman!' from Future Now's Marketing Optimization Blog looks at superheroes' distinguishing traits (bear with me on this) and suggests how they could be applied to writing marketing copy.
Yes, it sounds silly. But sometimes it's trivial-sounding stuff like this which actually sticks. Sometimes it's the only stuff you can keep in the back of your mind when engaged in the task it's supposed to be helping you with. I think you'll get the idea of how it all works. Have a read.