Understand what you subcontract

A good article on Search Engine Land, called Why You Need To Know SEO Basics, Even If You Outsource, is something you should read if you’re planning to improve your company’s web site performance but know you’ll be subcontracting the task. SEO is the specific science of “search engine optimisation”, but the principles in the article apply to other aspects of web site and online marketing development. You can only give a task to someone else if you actually understand what the task involves – we all know that – so education should be your priority at the moment.

AND IF YOU’VE GOT TIME FOR ANOTHER ONE…

From Search Engine Journal: Tools for Tracking Where Your Site is Mentioned – “If you do your homework well, you will soon see your readers and fans promote your content for you…”

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