437 Daily Articles since 2008

7 places you need to include your key search phrase

by Chris on 8 February 2010

Yesterday we looked at the importance of having a target search phrase in mind when writing any web page. But where does it need to go?
It turns out there are seven different places. They are:
1. The "Title tag"
2. The "Meta Description tag"
3. The Headline (or "h1 tag")
4. The Body Copy (main text)
5. The Page URL
6. [...]

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Think before you write

7 February 2010

If I'm ever asked an impossible question, it's got to be "How do I make my web pages perform better in Google?" The answer is by paying equal attention to two things: the "optimisation" of the content on each page, and the quantity and quality of external links coming into the page. The best way [...]

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It's only an electronic gadget.

4 February 2010

Right, now that all the fuss has died down about that Apple gadget, we can start to think about whether this is just another electronic toy or – like the smartphone – if it's the start of something which might affect the marketing landscape.
Let's say we believe the iPad is the start of a whole [...]

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The Effortless Blog.

3 February 2010

A few days ago, I mentioned that a couple of industrial clients have asked us to start doing some technical writing for them, in the form of additional pages for their websites and blogs. This instantly generated further interest, along the lines of "how much would it cost for you to write a blog for [...]

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Don't overlook Wikipedia

2 February 2010

I'd be prepared to bet that in your website analytics report, no external site comes even close to Google when it comes to the quantity of visitors it sends. Well here's something you might find interesting. I have a site where Google gets a run for its money. The referrer which does nearly as well? [...]

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Evergreen renewals: a modern hazard

1 February 2010

I read a blog post on Modern B2B Marketing the other day which made me nod my head vigorously. Beware of the Evergreen Renewal describes clauses hidden in the back of contracts to automatically renew as "evil" and I agree. It's bad enough being forced to sign up to some services for a minimum period, [...]

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Two free seminars for marketing managers

31 January 2010

I'm delighted to announce that we will be hosting two free seminars here at Business Marketing Online (BMON) in a few weeks' time, presented by yours truly. If you're responsible for marketing at a small- to medium-sized industrial or scientific company, I think you'll find them a highly worthwhile day away from the office. To [...]

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Which of your pages are underappreciated by Google?

28 January 2010

A smart idea today from the SEOmozBlog on how and why you should Find Invisible Pages Using Google Analytics. If you've got a fairly extensive website, this is a really good exercise.
'Invisible pages' in this context are pages which might as well not be there as far as Google is concerned, because it's not sending [...]

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Writing. The great comeback story.

27 January 2010

It's been my fairly consistent experience over the years that about half of the companies which issue press releases in the industrial and scientific sectors use PR consultancies, and the other half do the job in-house. Disappointingly, fewer companies than ever seem to be using PR consultancies' full expertise in press or public relations; more [...]

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The dangers of email you never see

26 January 2010

As a magazine editor for many years, the most stressful task was always putting the final corrected proofs in the envelope, knowing that if the issue which would be distributed to 25,000 engineers was less than perfect, it was down to me. However, assuming the printers did their job correctly, I did know exactly how [...]

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Is your ad being seen, rather than "shown"?

25 January 2010

Yesterday I looked at how to ensure you keep important things "above the fold" for the large majority of visitors to your website. But what about other sites which link to you, especially ones which you're paying to be on?
In particular, I'm thinking of banner advertising. If your advertisement is entirely above the fold (i.e [...]

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