Business Marketing Online - the internet marketing consultancy

The only advertisement opportunity which also gets you on the way to complete mastery of online marketing. Advertisers in our Company Directory also become members of our Insider Programme for FREE, providing you with our Practical Steps sheets every week, and use of our Google Position Monitoring tool. Places are limited to the first 100 companies to apply, and we start on 1 May 2009. In addition, there'll be regular discounts on all the services we offer, and for companies subscribing for a year, a FREE SEO Review of your website. Ask for details...

We'll study your site and draw up a 15-page report prioritising the major areas which you need to focus on, and what needs doing in each. Or advertise in our Company Directory for 12 months (£1200) and get your report plus the Insider Programme for FREE. Ask for details...

Our "Insider Programme Pro" is perfect if you want to master online marketing in-house. Each week, we'll send you a sheet explaining a crucial subject - such as search engine optimisation, email marketing, or pay-per-click advertising - which you can get actioned. We're here all the time to provide advice and answer any questions you may have. We also give you free access to our useful tools to assess your website. After a few months, whatever your current level of expertise, you (or your team) will be completely confident that you have a world-class online marketing presence. £500/month, no commitment. Ask for details...

While we'd encourage you to learn the techniques of successfully running a business-to-business website yourself (through our Insider Programme), we understand that some companies just don't have the resources to do that. So using our Insider Programme as a template, we'll undertake all the work for you, while documenting what we're doing. By the end of the project, you'll have a better website, far more traffic, and (optionally) an effective blog, email campaigns and pay-per-click advertising all in place. There'll be regular management reporting in place, and it'll all be set up for the future. Around £1500/month, no commitment. Ask for details...

Do you need to start again? Would you like someone who understands your industry to build you a new website and organise a seamless transition? Business Marketing Online, in partnership with acclaimed web designers Adeptise, can set you up a state-of-the art website in a few weeks, with all the modern necessities built in - such as full analytics, blog capability and natural search engine optimisation. And we'll make it easy for you to add material in the future. Unlike almost any other design consultancy in the UK, your project will be managed by somebody who understands your industry and technologies. From £1000. Ask for details...

Pay-per-click advertising, notably Google AdWords, can be astonishingly effective for many classes of prospects. You'll already know this if you're running an AdWords campaign, but you'll also know that AdWords has to be constantly managed and tweaked if it's to genuinely work well. Few marketing managers have the luxury of enough time to do this. Getting someone to manage your AdWords campaign can actually cost nothing if it enables wasted clicks to be reduced! But be careful - it's hard for someone to do this if they don't understand your market and terminology. Business Marketing Online does. £750 initial spend required. Ask for details...

Can you imagine a magazine advert or an exhibition stand where you were only charged according to the number of sales enquiries you received? Imagine not having to gamble when it comes to generating leads! Business Marketing Online's innovative Enquiry Source service does just that. Give us a brochure or catalogue, and we'll set up (and pay for) a pay-per-click advertising campaign where responders have to provide their contact details to get the literature. The prospect details are passed on to you instantly, and you're only charged per lead. No leads, no charge. We can even send out the brochures. £30/enquiry. Ask for details...

Sometimes you just want to distribute literature or offers as widely as possible, without needing to capture name-and-address enquiries. However, you want the material to go to people actively looking for what you're offering, and within relevant geographical regions. We can sort this out, using pay-per-click advertising (which we pay for), so that you're just charged for each specific download of your material - it's the equivalent of sending your material to a publisher's mailing list, where you don't see the target audience, but in this case you're only charged according to the interest generated. £3/download. Ask for details...

If your target is to get relevant traffic to your website, where your offers can then do all the talking, Business Marketing Online can handle the whole procedure and simplify everything, and the traffic is guaranteed. Using pay-per-click advertising (which we pay for), we'll get you quality visitors, actively involved in your market, straight away. Why take out small ads (or large ones!) aimed at driving traffic to your site where you're just hoping for the best? Which traditional publication, online directory or press release site could get you 100 visitors for £150, never mind guarantee it? £1.50/visitor. Ask for details...

You know the value of employing a traditional industrial B2B advertising agency, which will take away the hassle of dealing with ad sales reps, and which understands your market and where the good value advertising opportunities are. Unfortunately if you know one which knows (or cares) about online advertising, you've found a rarity. Specialist online advertising agencies, however, tend not to care about industrial or technical B2B markets, where budgets are lower. Business Marketing Online is the exception. We know all about industrial, scientific and construction market advertising. What can we do for you? Ask for details...

So you have a website which is doing a decent enough job? Now it needs to grow. You need news, you need product writeups, you need technical background articles - the essential content which will increase your "long-tail search" traffic and increase the number of external links to your site. If you have a good writer who understands the specific requirements of writing for the web, and whose material you're regularly adding to your site, you're lucky. Otherwise, let Business Marketing Online get this arranged for you, using writers who understand both your market and how to write for the web effectively. Ask for details...

There are not many marketing activities now which can provide as good a return on investment as email newsletters and company news blogs (which customers and prospects can subscribe to). They work on both a short-term and a long-term basis, generating enquiries and developing relationships with buyers. But emails and blogs need considerable experience to set them up properly, and they need a commitment to make them work. That doesn't mean they have to be expensive, but you do need the right people to do them. The experience of the Business Marketing Online team in these areas speaks for itself. From £250/month. Ask for details...

Chris Rand, who heads up Business Marketing Online, created the Pro-Talk network of websites, including Engineeringtalk (in 2000), Electronicstalk (2000), Manufacturingtalk (2000), Laboratorytalk (2001) and Buildingtalk (2003). The fantastic traffic these websites achieved at their peak remain the benchmark for what industrial business-to-business websites can achieve, and quite simply, there is nobody with the same experience as we have when it comes to building big-traffic sites in the UK business-to-business sector - and maintaining them. Whatever your aims, we've probably achieved them before. Ask for details...

Wouldn't it be nice to work with people who actually understand your business? Chris Rand was an engineering trade press editor for twenty years before setting up Business Marketing Online, and we're comfortable with technical terminology from the outset. Whether it's web design, search engine optimisation or internet advertising, the most important task is to create extensive lists of search terms related to your business - and because we're familiar with your business, you won't need to spend hours explaining your markets and technologies and then end up being the one who does all the work anyway. Ask for details...

In the industrial and scientific sectors, we have to deal with relationship building, long buying cycles and collaborative purchasing decisions. It's a very different world from the one which most internet consultants understand, but here at Business Marketing Online it's a world in which we're completely at home. We know that in your business, it's enquiries and interest you need to generate from marketing, rather than direct sales - but you'll still want accurate monitoring of return on investment. We'll make sure that you get the management reports you need, when you need them, without charge. Ask for details...

Whether you're auditing your internet marketing with us or giving us the task of managing a particular project, we want you to understand everything we're doing. While others might like the idea of "trade secrets", at Business Marketing Online we're passionate about putting you in control. Chris Rand's daily blog is helping hundreds of industrial marketing managers to understand the tips and tricks of successful websites, emailing and internet advertising. Quite simply, we think that if you understand what we're doing and can see the return on investment, you're more likely to want us to do more. Ask for details...

So your budget for internet advertising or developing your website is a few hundred pounds a month, not tens of thousands? That's great. It's the area we work in, and it's enough for you to be important to us. Business Marketing Online doesn't ask for "retainers" to help pay for plush offices, although we can recommend many alternative agencies if you'd prefer your money to be spent this way. Our charging is always as simple as we can make it, and by not requiring long commitments, we aim to justify your decision to use us each and every month. Even if you just want to subcontract a single task. Ask for details...

One of the key tasks in internet marketing is to identify the main search terms you want to be found for, and to improve your position in Google for them. We can show you how to "optimise your search engine position" or we can take on the job for you, but either way, you'll want regular reports on where you are in the Google results. Our Google Position Monitor tool is a free web-based application which checks the position in Google of any sites you may have for your top 10 search terms, and gives you neat charts. These are ideal for monitoring your progress and are impressive for internal reporting. Ask for details...

If you have a specific promotion, you need to send people to a dedicated web page telling them what they need to know and with a suitable call to action. It can be time-consuming (and expensive) to brief a web designer to create one of these, especially if they need to include a form to fill in. Our Landing Pages Creator tool enables you to generate web pages, on our site, appearing to be from your company - with a logo, an image, the words you specify and a form for visitors to complete. A page takes just a few minutes to make and no IT skills are needed. It's a brilliant and original concept. Ask for details...

Do you know what's on your company website any more? Do you know if all of your pages have good titles, description tags and headlines? Our Website Page Manager tool will index your site, and list all of this information - and more - in an at-a-glance spreadsheet for you. It's a simple idea, but from a management point of view, one which you'll wonder why you'd never insisted on having before. Optimising pages for specific search terms has never been easier. For the more technically-minded, you can also use this information to create a sitemap for users or an "XML sitemap" for the search engines. Ask for details...

For many industrial companies, subcontracting search engine optimisation is impossible because they can't give an external agency access to modify their website. And that's just one of many internet marketing tasks where you end up doing most of the work yourself. Subscribe to our "Insider Programme Pro" for a few months, and commit one of your team to spend a few hours a week on the job, and we'll get your website, emails and advertising up to best-in-class. Just ask any of our existing programme members how good it feels to be mastering online marketing in-house, and to be completely in control. Ask for details...

Many businesses would like to have a Google AdWords advertising campaign set up and managed for them. They may never have even investigated AdWords advertising, or they may have tried it, but concluded that the commitment to get a good return on investment would be too great. It does have quite a learning curve. Now Business Marketing Online can handle it all, with no contribution required from you. Our clients use us for generating traffic, or for literature downloads, without the gamble usually associated with advertising. How? Because we have the simplest payment-by-results method of charging available. Ask for details...

We already have the first companies on board, using Business Marketing Online to generate name-and-address sales enquiries for them and only paying for the results. You read that correctly. The companies who are trying it out agree that Enquiry Source is set to turn the world of business-to-business advertising on its head in 2009. It's done using a combination of Google AdWords and specially-created landing pages - but don't worry, we set up, manage and pay for all that: you just sit back and wait for the leads to come in. If you've decided the price per enquiry is right, there's no risk whatsoever. Ask for details...

For many organisations in 2009, reduced resources mean there's less time available in-house for marketing - which means that external agency support is more useful than ever. But the marketing budget has also been cut, to little more than big advertising agencies would charge for a "retainer"! That's why Business Marketing Online is getting so many more enquiries. We can make even a few hundred pounds a month go a long way, whether it's getting more out of your website (improvements to which last forever), or generating prospects on a guaranteed basis which ensures every penny of your budget works. Ask for details...

It seems that the greatest fringe benefit to having an advertising agency is the freedom it gives you from sales calls (or at least the ability it gives you to simply refer them to your agency). At Business Marketing Online, we're used to freeing up marketing managers' time in this way! As long as you're spending a few hundred pounds a month on online advertising, let us manage it for you for free (trust us - we know where the good value is), and you need never again have to listen to telesales people try to explain the logic behind the quite surreal concept of "colour separations" on a website. Ask for details...

Chris Rand has been writing Lead Generation: An Article A Day since summer 2008, and it now has hundreds of enthusiastic readers receiving it by email every day. Whether your marketing responsibilities are in industry, science or construction, you'll love this. Have a read...

There's nothing we'd like more than to come to your office, sit down with you, and discuss where you want to go with your website, your internet advertising and any other online promotions you might have in mind. Blogs, newsletters, pay-per-click advertising ...we've done it all. Ask us to call...